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PORTFOLIO

Newcastle University Students’ Union

Marketing Lead

Tools: Canva, Instagram Reels, Linktree, Meta Insights
Objective: Rebrand and relaunch NUSU’s extracurricular programme post-Covid, targeting new student engagement.


What I Did:

  • Led a team of 5 to plan and execute a multi-channel content strategy across Instagram and email.

  • Created branded digital assets and reels, using Canva and in-app editing.

  • Analysed social and feedback data to refine messaging and event promotions.

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Impact:

  • +39% increase in Instagram visibility

  • Consistently generated 1–3K views per reel

  • Boosted event ticket sales and repeat student engagement

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What I Learnt:
Gained confidence in managing both strategy and day-to-day content creation, while responding dynamically to student needs and feedback.

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Give It A Go semester 2 video 

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Newcastle Gateshead Initiative

Partnerships Executive

Tools: Mailchimp, CRM, Canva, Excel
Objective: Support NGI’s partner network through events and regular communications.


What I Did:

  • Drafted and distributed two weekly newsletters to over 500 stakeholders

  • Managed onboarding and engagement for new partners

  • Planned and delivered hybrid events, coordinating guest lists, venues, and post-event comms

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Impact:

  • Improved open and response rates through segmented, targeted newsletters

  • Ensured strong partner engagement and visibility across the network

  • Streamlined processes via updated partner database and CRM records

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What I Learnt:
Refined my ability to juggle communications, logistics, and relationship management while working to tight deadlines.

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Malhotra Group

Marketing Executive

Tools: Canva, Meta Business Suite, CRM
Objective: Promote hospitality and leisure venues within a competitive post-Covid market.


What I Did:

  • Created engaging promotional content across multiple brands including hotels, bars, and care homes.

  • Designed posters, menus, and digital ads tailored to venue identity and audience.

  • Managed brand social media pages, scheduling content, responding to messages, and analysing reach.

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Impact:

  • Boosted footfall and bookings through targeted campaign messaging

  • Increased post engagement across venue accounts

  • Standardised visual identity across print and digital materials

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What I Learnt:
I became more agile with multi-brand messaging and grew confident in handling high-volume marketing activity independently.

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NUFC Predictions Video

NUFC Match Night Promotion Video​

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The Midnight Club x Adidas – Creative Campaign Challenge

Tools: Adobe Premiere Pro, Photoshop
Objective: Develop a branded creative response for Adidas’ Solar Boosts in under 24 hours.


What I Did:

  • Produced five Instagram Stories with a teammate, blending photography, short video, and on-brand copy.

  • Directed and edited all visual assets, incorporating storytelling elements under a tight turnaround.

  • Delivered a final pitch to the creative team at The Midnight Club agency.

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Impact:

  • Our campaign won the 24-hour challenge, praised for visual consistency and brand alignment

  • Demonstrated creative agility and clear messaging under time pressure

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What I Learnt:
This was a fast-paced insight into agency culture and taught me how to think strategically and creatively

Studenteer

Marketing Strategist Volunteer

Tools: Wix, Google Docs, Email marketing tools
Objective: Support the relaunch of Birthlight Trust, a wellbeing non-profit, through improved digital visibility.


What I Did:

  • Redesigned the organisation’s website layout and refreshed written copy

  • Built a structured content calendar for launch across email and social

  • Wrote and edited an article for Prospects.co.uk, promoting the impact of volunteer marketing in non-profits

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Impact:

  • Improved site usability and alignment with brand tone

  • Created a clear and consistent launch schedule

  • Built trust in the brand through storytelling

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What I Learnt:
Working for a mission-driven organisation showed me how strategic communication and small design choices can build trust and boost visibility.


I was asked by Studenteer to represent them and write an article about my volunteer experience which was published on Prospects and Studenteer websites.

Social Media Volunteer

FareShare North East

Tools: Canva, Instagram, Twitter (X), Meta Business Suite
Objective: Raise awareness of FareShare’s impact and increase public engagement with local community food redistribution efforts.


What I Did:

  • Designed branded graphics to promote key campaigns such as food waste awareness and volunteer recruitment

  • Scheduled weekly content across social platforms, maintaining consistency in voice and visual identity

  • Monitored engagement and responded to comments, helping build an active community

  • Sourced stories and quotes from volunteers to create authentic, human-centered content

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Impact:

  • Increased follower engagement through visual storytelling and campaign tie-ins

  • Helped promote local events and drive volunteer sign-ups

  • Contributed to stronger recognition of FareShare’s mission online

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What I Learnt:
This role deepened my understanding of values-driven communications and taught me how small, consistent social actions can amplify large-scale change.

Creativity is not only something that is part of my professional world but also in my personal life, which is why you'll often find me taking photos with my camera or painting in my spare time

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